Shoban BabuManaging Director & C.E.O. Sandesh
Agarbathi Co. is currently headed by Mr. Shoban Babu. He holds the
post of Managing director and C.E.O. He is actively involved in
market research and strategy for SAC. His aptitude to understand
the consumer well is what has driven SAC to its current stature
in the market.
He has been the driving force even in the R&D
lab, where his visionary and far thinking ability (considered risky
when proposed) have taken wings and are established fragrances today.
A stickler to quality and time, Mr Shoban Babu
has embraced IT for SACís global operations and manufacturing processes.
He attributes IT as one of the factors influencing SACís inventory
and Logistics successes.
He is a graduate from Bangalore University,
and a Diploma holder of Computer Application and software development.